24 WINTER HOLIDAY CAPSULE
This campaign captures the feeling of seeking refuge in an old hotel. Drawing inspiration from scenes of Chantal Akerman’s film “Les Rendez-Vous d’Anna”, it creates a cinematic narrative set in a classic, atmospheric hotel. She is alone in an unfamiliar city, moving without plans but in search of her own story. Immersed in thought, she is deeply impressed by the richness of the place she stays, marked by the traces of numerous travelers who have passed through. She appears observant, curious, yet comfortable. Enjoying the anonymity the space provides, she relishes the freedom to become whoever she desires, free from obligations or expectations. Follow her gaze and experience the journey in an unfamiliar city.
